The SPARK Research Blog: Real Talk about Really New Research on the Sexualization of Girls, is brought to you by the ASAP Initiative at Hunter/CUNY, one of the SPARK leadership team partners. The goal of the bi-weekly SPARK Research Blog is to tell you about the latest research findings in clear and plain language, with a girl-centered perspective, jettisoning the often difficult jargon that plagues a lot of scientific writing.
Some Environments are Just Plain Worse: What it’s Like to be a Hooters Girl
Women get sexually objectified all over the place. As recent installments of this blog have made clear, music videos and advertisements are prime examples of the sexualization of women in the media. This constant sexualization of girls and women makes me super-skeptical when I hear people arguing that women and girls have achieved equality – as if! And the media isn’t the only place women are sexually objectified. As girls and women living in this male-dominated world, we experience sexual objectification first-hand on a regular basis. Why, just this morning I was forced to look straight ahead and ignore the “hey baby” coming from an unknown man as I quickened my step towards the subway.
As treacherous as the streets of New York may be, I am aware that even these sidewalks offer me some protection – at least when I walk past a creepy guy on my way to the subway I have the luxury of pretending he doesn’t exist. But for women who spend their time in beauty pageants, as cheerleaders, cocktail waitresses or “Miller Lite Girls,” being sexually objectified simply comes with the territory. Let’s face it: as far as sexual objectification goes, there are some environments that are just plain worse than others.
Researchers Lauren Moffitt and Dawn Szymanski[1] have a special term for these kinds of places – they call them sexually objectifying environments, or SOEs for short. SOEs typically expect men and women to behave in traditional male and female roles, give women very little power, and encourage the men to stare at the women. One such SOE that fits these criteria to a T is the notorious, all-American “neighborhood” restaurant, Hooters.
Hooters’ website is splashed with images of half-naked women and hamburgers. Tongue-in-cheek phrases like “Making buns look good for years” welcome visitors to an environment in which objectifying women is tolerated, expected, and encouraged. Researchers Moffitt and Szymanski were curious about what it must be like to be a “Hooters Girl.” What makes women choose to work in such an environment? What are these women’s experiences of sexual objectification, and how do they manage it day after day? To find out, the researchers decided to interview eleven women who worked at Hooters. Most of the women were White and in their early twenties. All had completed high school, seven were working on college degrees, and one of the women already had her bachelor’s. The researchers asked the women basic questions about why they chose to work at Hooters and what the experience has been like for them.
Their findings, though not totally surprising, are still a little disturbing. First of all, the number one reason women chose to work at Hooters was to earn more money. Since many women were either in college or raising children (or both), working at Hooters also allowed the women more schedule flexibility. Once employed, the women had to immediately adopt the Hooters look (based on a very narrow, White, heterosexual standard of beauty), which included endless physical requirements regarding hair, nails, makeup, teeth-brushing, deodorant, tattoos, jewelry and of course the requirement that the women maintain the weight at which they were hired. “Basically, you’re not allowed to get fat,” one woman recalled.
While on the job, the women reported feeling endlessly sexually objectified by male customers. “The guys are constantly watching you, no matter where you go,” one woman said, “If you’re doing nothing and just standing there, because that’s what you’re literally there for, they’re always watching you.” As if being “on display” when not carrying a tray wasn’t bad enough, many women reported more serious forms of sexualization that should probably be called sexual harassment or sexual violence. The women reported being grabbed, having unwanted pictures taken of their sexual body parts, being propositioned for sex, and even being followed or stalked outside of the restaurant.
As we might expect, a women who must put up with this humiliating behavior as a part of her job tends to feel less-than-stellar as a result. Several of the women interviewed talked about feeling depressed or sad, and it was not uncommon for the women to cry at work. “Sometimes I want to go to the bathroom and cry, because it makes you feel so disrespected,” said one woman, “like you’re absolutely nothing, and I don’t really think that’s fair.”
Far from being passive victims of a toxic SOE, however, the women described several strategies they used to resist the harmful effects of being constantly sexually objectified. For example, several of the women mentioned using humor to downplay the situation. “We just have to kind of joke around, laugh it off and, you know, just kind of put up with it actually,” explains one woman. Furthermore, the women talked about the importance of setting boundaries with customers by, for example, talking about boyfriends, husbands, or children. Finally, the women dealt with the SOE by psychologically separating their Hooters Girl persona from their “true” selves. As one woman bluntly put it, “I’m a really good bullshitter to be honest.”
As I read this study, I couldn’t help but relate to these women. I may never have worked at Hooters, but I’m no stranger to sexual objectification. For example, any woman who dares to pound the New York City pavement knows what it feels like to be ogled by those creepy men on the street. So what broke my heart about this study was the final section, entitled “Judgment.” Over and over again the women described being judged by others to be sexually loose and immoral – and not just by their customers. The women described negative judgments from close friends, family members, potential romantic partners, and the general public. In short, the women were judged not just by men, but also by other women.
So what’s the bottom line? Is working at Hooters “good” for women? Is it “bad” for women? Neither of these questions has a clear answer. After all, it may be “bad” for a woman to have to put up with sexual objectification as a part of her job, but at the same time it is certainly “good” for her to have enough time to take care of her disabled child and still pay the rent.
But what seemed to be missing from the women’s stories was the element of support for one another. Instead of banding together to take on a difficult environment together, the women told stories of competition, cattiness, distancing, and gossip. As one woman stated, “Girls are brutal there.”
Working in a sexually objectifying environment is hard enough. Now is the time for women to look at one another with respect and compassion, instead of jealousy, fear, and judgment. We all live in this male-dominated world together – one big SOE. And if you ask me, it is unthinkable to face it alone.
-by Christin Bowman
Our Research Blogger, Christin Bowman, is a twenthy-something doctoral student in social-personality psychology at The Graduate Center, CUNY (CIty University of New York), who comes to ASAP from recent experience teaching sexuality education in an urban high school. You may remember Christin from the SPARK Summit–she was one of the young women asking questions for the Hear a Story, Tell a Story booth.
[1] Moffitt, L.B., Szymanski, D.M. (2011). Experiencing sexually objectifying environments: A qualitative study. The Counseling Psychologist, 39(1), 67-106.
It is sickening that any woman should have to put up with the treatment these women receive, but it is doubly sickening to know that THEY CHOOSE TO WORK THERE ANYWAY.
Yes, I am judging. No, I am not sorry about it. If you want to work in a restaurant whose very name is a euphemism for “boobs,” don’t be upset when you are treated as nothing more than a walking, talking, pair of them.
I was very disappointed by this article. I thought it was going to enlighten the masses on how these “SOEs” harm women — ALL women, not just the ones working there. Instead it was about why we should pity the women who “have to” work in this environment. Any locale populous enough to have a Hooters is populous enough to have a whole lot of other options for employment.
I agree with Denise. We get so concerned about judging one another that we forget that judgment is indeed a part of justice, a necessity for civilization to prosper. We need to judge against wretched establishments like Hooters. It is an establishment, not just a passerby on a subway. Hooters and its 200 restaurants just gave that passerby in NYC permission, encouragement, and a slap on the back to just give you a “hey baby” look– that was probably more for him. Have the courage to say Hooters is bad for women. The irony is the women feel valuable because they are being stared at and that makes them feel power BUT the male is still in power because the woman is his object– an object not a human being, not a woman that has the potential to bring forth life, to go after her dreams, and to truly live regardless of her weight, breast size, or her outer beauty.
If you want to help a fellow woman out who works at SOE Hooters, give her a different job and breathe life into her imprisoned visions of life’s possibilities.
I agree wholeheartedly with both of the comments above. I was interested in what the women had to say about what it’s like to work there but I kept expecting then to hear WHY they CHOOSE to work there. The article fell short of this. The article comes close to the support of these women victimizing themselves. Krissy is right. Help your sisters change their consciousness about what is possible. What would happen if we lived in a world where not only women but everyone turned their backs on establishments such as this. We could take them down with a Choice. Unfortunately there are a vast number of perverts out there, and sorry to say, their female cohorts who are more than willing to lie and say they are there for the good food. I am happy, however, that the conversation has been started with this article.
These replies are incredibly shallow and uninformed. Look at our economy and the availability of jobs. Look at the pay received for various jobs. Many of these women have decided that it may be bad, but they’re getting a paycheck without resorting to stripping, sex work, etc… As long as potential allies continue to roll their eyes and click their tongues, you’re in the same boat as the patrons of Hooters: no help at all. Try some validation & compassion instead.
Are you kidding me with some of these comments? Stop victim blaming. These girls have this job to earn money. It’s very hard to get a job in this economic climate. How about instead of telling women to not work there, tell men to be respectful. We need to stop looking at men as uncontrollable animals. Men are human beings; they are capable of so much more. We need to stop influencing rape culture by saying that the way that they treat women is okay because she is essentially “asking for it.” Women should be able to dress as they please without some stupid, horny man gawking at them. Teach your fucking men to be respectful towards women. No matter the circumstance.