There are lots of different ways to use social media to raise awareness about your campaign, share stories and images and inspire folks to join you. It can be a really productive way to expand your base of support beyond just your circle of friends or your core community.



Here are a couple ways you can incorporate social media into your campaign:


Here are a couple ways you can incorporate social media into your campaign:

Hashtag campaigns are when people support or start a campaign on social media like Facebook, Twitter, Instagram, Google+ and other online networking sites to spread the word and connect comments and ideas about a particular topic, issue or cause.

Why It Works: Hashtags are an easy, fast and free way to engage lots of people and spread your campaign beyond your own community or circle of supporters while also creating a digital archive of responses to your campaign.

How To Do It: Invent a catchy hashtag for twitter & instagram (do your research! Make sure this hashtag isn’t being used already for something opposite of your goals OR use an existing hashtag that serves your cause). Design an interactive action that folks can take (sharing a short & quick story or quote, a photo or an image, linking to an article or blog related to the campaign, etc…)


The #iCommit tweetathon, led by the Association for Women’s Rights in Development, Young Activism Community, campaigned to raise global awareness of how people of all ages work together to support gender equality work and activism.

BAWSO runs The Price Tag campaign to #EndHumanTrafficking and a #blog2block human trafficking campaign.

#Proud2bMe was a hashtag the National Eating Disorders Association started where young folks shared inspirational quotes and stories promoting positive body image.

The following are popular hashtags that ignited hundreds of thousands of impressions on Twitter and Instagram. Check them out and consider the ways they inspired folks to share stories and advocate for change:

#BlackLivesMatter    #YesAllWomen

FACEBOOK profiles

Why It Works: Changing your facebook profile photo can quickly show the spread of support for a campaign and foster a community online of folks who are passionate about the same cause.

How to Do It: Design a meme, filter or a quote-in-a-box that folks can use as their Facebook profile picture throughout the campaign. This can change each week or according to new developments in the campaigns.


  • Adding a rainbow filter over your profile picture to show your support for LGBTQ+ rights
  • Millions of people superimposed the “Flag of France” colors superimposed over their profile photos to represent solidarity with Paris after the 2016 terrorist attacks

Social media campaigns are a fantastic start for a campaign when you want to raise awareness but they rarely ignite major change on their own. And sometimes, they can even do some damage. Check out these #HashtagFails



Tumblr is a blogging website where you can share photos, gifs, video, music, quotes, chats, links, and text to find and follow what you want. Tumblr sites, like blogs, can be made personal and private.

Rose began blogging on Tumblr when she was 14: “It’s a safe space where you can learn and discuss issues that you might not be able to in real life, like mental health or body image”. Rose, who grew up in Bridgend, now moderates the official Tumblr for the Everyday Sexism Project. The Everyday Sexism Project is a website where women can upload the sexism they face on a daily basis. By sharing these stories, the project raises awareness of the “everyday, small, so-used-to-it-you-almost-just-accept-it sexism”.

YoungMindsVs campaigns for change that they hope will improve the mental health of children and young people. Topics include bullying, sexualisation, unemployment, school stress and counselling. Find out how to become a YoungMinds activist or follow #gettingthroughit.

SPARKteam activists Alice and YingYing designed a Tumblr Seventeen/Teen Vogue Challenge: for a month, each would live their lives according to the magazines’ advice. They posted about everything from the funny to the incredibly awkward to the downright scary. Do yourself a favor and read through the whole archive.

For how everyday sexism shapes children and young people’s lives, read the stories and quotes from the Girls and Boys Speak Out project and the downloadable postcards on everyday sexism, sexual harassment, and change.

Heads above the waves (@HATW_uk) is a non-profit organization that raises awareness of depression and self-harm in young people. Their website includes young people’s blogs, over 15 different support sites and helplines, and creative ways of coping with self-harm and depression.



A meme is an activity, concept, catchphrase or piece of media which spreads, often by people copying it, from person to person – usually via the internet. They are another fun multi-media way to use image, video and text, that can be shared to spread your message rapidly.



Vlogging is when people share their ideas through video.


Listen to how teen girls are flipping the negatives of social media. Some are creating sites that encourage tagged comments that empower not shame young women. Others fight back against sexist uniform dress codes.

Read more about young people who blog and vlog on issues of gender and sexual diversity.

What is Slut Shaming?

Sarah is a vlogger from Vancouver, Canada. When she was 13 she made a vlog about why slut-shaming is wrong.

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