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Sign, Spoof and SPARK'd to Celebrate Seventeen Petition!

By Maya Brown This has been a busy week here at SPARK! Hot on the heels of our fantastic meeting with LEGO is a new petition (gotta love ‘em) started by SPARKteam girl activist Julia Bluhm. This fab 14 year old is calling out Seventeen Magazine on their overwhelming usage of photoshop. Julia is asking…

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Help us SPARK change with You've Been SPARK'd!

Last week, we told you about our latest SPARKit: You’ve Been SPARK’d! encourages girls, boys, and adults to talk back to harmful messages they see in advertising and other media (like product packaging in gendered toy aisles!). We’re so excited about this SPARKit that we want to take it even further: think sticky notes in…

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SPARKit: You've Been SPARK'd!

Let’s make shoppers think!  If you’ve been in a big box store toy department lately, you know that when it comes to play, girls and boys are reduced to gender stereotypes, neatly organized in pink and blue aisles. Girls are sold nurturing, cooking, and cleaning, with a heavy dose of fashion and appearance/body obsession. Their…

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Toy Aisle Action Project: Let's Make Shoppers Think!

By Eliana Buenrostro As a feminist, I am constantly hearing about the ways companies continue to treat the differences between girls and boys as innate. But this past Christmas, it really hit home when I heard about the toys my cousins received. My 6-year-old cousin received a Nintendo 3DS – a game with infinite play…

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LEGO's listening, but they're not quite hearing us

By Bailey Shoemaker Richards After Stephanie’s post on how Lego has sold girls out by selling them pink, traditionally girly, stereotyped toys, I ended up having a conversation with Lego’s Twitter account (@LEGO_Group) about the new line of toys. They thanked me for sharing SPARK’s thoughts on the new line of toys and respectfully disagreed,…

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H&M's CGI models take Photoshop to a whole 'nother level

by Bailey Shoemaker Richards H&M seems to have decided that the bodies of real women are no longer good enough for displaying their clothes, according to Jezebel. A photo from the H&M website reveals the identical (if racially diverse) bodies of swimsuit models, with the heads of real models pasted on. The most baffling part…

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11 Things You Can Do TODAY!

The sexualization of girls in our culture is kind of like a hydra: you get rid of one awful image, product, or advertisement, and six new ones appear in its place. Sometimes it can feel like nothing you do makes a difference—media makers have so much money and power, and maybe you just have an…

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SPARKit at Your School!

SPARK is expanding to high school and college campuses across the country! We’d love for you to join us in building a movement against the sexualization of girls in media. Interested? Start a SPARKit Girls chapter at your school and start SPARKing change! How do I create a SPARK chapter at my school? Fill out…

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