By Kat Feasley Glee is well known for pushing the envelope. They tiptoe between what is socially acceptable and what might not be. They play with the idea of girl power in episodes like “The Power of Madonna” (in season one) and less palatable showcases of Girls, like in “Sexy” (in season two). They introduced…
By Kaye Toal Dear Mattel CEO Robert Eckert, I’ve got a bone to pick with Barbie. Recently, I saw Mattel’s new ad for Barbie promoting her “I Can Be Anything” line, and at first I was not all that annoyed by it. It’s okay: young girls of various ethnicities talk about how they can be…
By Emma Stydahar Every morning I take the New York subway system to school. Before swiping my Metrocard at the turnstile, I am greeted by the friendly neighborhood Metro newspaper guy. These men and women are strategically placed throughout New York City’s subway stations aiming to pass out as many free Metro newspapers as possible.…
We told you yesterday that we were taking this LEGO business to the next level–and here it is. Yesterday afternoon, LEGO received this letter from us along with a printout of all 47,000 signatures on our petition at the time of the writing. We’re proud of the conversation that we’ve started, and now we want…
By Julia Bluhm Let’s face it, lots of little girls love princesses. I’m not saying all do… but lots do. They see all the commercials, all the dolls in the store windows, they read all the picture books, and the “I love princesses” epidemic gets screwed into their minds. Princesses are kind, loving, and nice.…
by Melissa Campbell WOW—more than 48 thousand people have signed on to our petition asking LEGO to rethink the way they market their toys! This is totally amazing and we’re so proud to be launching this incredibly important conversation around gender, development, and play. If you’re tuning into this action-in-process, check out these pieces detailing what our…
By Seila Rizvic Becoming a successful female in a male-dominated world is a difficult thing. If you are able to get through the constant, overwhelming media messages that try to condition you into being submissive, silent and small and are able to come out the other side a psychologically healthy and functional adult, kudos to you,…
By Seila Rizvic If you weren’t convinced before that LEGO’s new pink-ified and short-skirted mini-figures weren’t a form of gendering and sexualization of young girls, then maybe this will convince you. Recently, a concerned parent and blogger reported that the LEGO Club magazines that had previously been delivered to her and her daughter had been…